Hej! My name is
Tiago Almeida
I’m a Product Designer
and Illustrator
living in Stockholm

About —

Born in 1984 in Lisbon, Portugal, I'm a second-generation Designer, following in my father's footsteps (and according to my mom, I'm a pretty good one). At 16, I started freelancing as a Digital Colorist, which led to discovering illustration as one of my passions. In 2008, I graduated in Product Design (Industrial) at Lisbon's Fine Arts School.

I have been working for little over 20 years. For the first decade, I mainly worked as a Graphic Designer and Illustrator, while struggling to make ends meet in a country badly hit by the sub-prime crisis.

Then, in 2012, I joined the Lisbon startup scene with WannaPlayer, a top 15 finalist on The Lisbon Challenge (ranking 12 out of 150 European startups). This is where I transformed into a UX Designer and later evolved into a Digital Product Designer (it's unknown if this is my final form).

Fast forward to 2014, I moved to Stockholm, Sweden, where I have been enjoying the long dark winters, living the lagom life and working for Swedish companies of all sizes, like Goo Technologies, Ericsson, TriOptima, and Mentimeter.

In my opinion, a designer's job is to bridge user needs with business and development value. Therefore, we should conduct/collaborate with research, visualize ideas with wireframes or mockups, and prototype to enable stakeholder/development alignment and usability testing.

I also love to code (I'm a nerd for HTML, CSS, and JS), which helps in working closely with developers and makes me a great addition to any Design System team/effort (been part of 6 in the last few years).

Today, you can find me at Klarna scaling design for our multi-country and multi-brand websites. This is possible thanks to Gloss, a local design/code library part of the Klarna Design System.

Outside work, I mentor the next generation of designers at ADPList and am a hardcore gamer (I was even a video games journalist some years back).

LinkedIn Instagram Medium

Work —

Ericsson Design System

What if a company rebranding could be about more than communication design? That's the question my team at Ericsson got asked. Our reply was a brand new user experience strategy that culminated in an award-winning design system and kickstarting a company-wide mindset shift.

My role in the process was transversal, from helping set design requirements for a custom-created typeface, defining user interface and motion guidelines, helping to craft brand new design and UX-specific principles.

ROLE —

Senior Interaction/Visual Designer

AWARDS —

Red Dot & IF Design

Read more

Ericsson Security Manager VR

To test the boundaries and flexibility of the new design language concepts and user experience principles my team created for the Ericsson rebrand, we got challenged to reimagine one of our web-based interfaces as a virtual reality experience.

ROLE —

Senior Interaction/Visual Designer

Read more

TriOptima Design System

A story of how a small team of designers with almost no development resources created a thriving design system used on products that have helped compress thousands of trillions of dollars in gross notional in the OTC financial market.

Or how one motivated designer created 2 Sketch libraries and implemented and maintained a tech stack agnostic CSS/JS framework used in 5 products, where one critical bug could spell thousands of dollars in losses.

ROLE —

Product Designer
Frontend Developer

Read more

Nem Tudo o que Reluz é Ouro

ROLE — Illustrator

See more

Writing —

Read all my articles on Medium

Design Hiring in Sweden 🇸🇪

We have all been there, looking for a new job and being confused by the contradicting advice and tips about what you should be focusing on. How to write the perfect CV, the most impressive portfolio, and engage recruiters with your custom-crafted cover letter…

As someone that arrived in Sweden already in my thirties, I always have the extra layer of doubt, due to potential cultural differences. (…)

Read more

CSS Only Tilt-shift Photography

Or a guide to being able to be as hipster with CSS as you are on Instagram 😎

It’s almost 2020, and web standards have come along more than what most people give them credit for (go forth and spread the good word to your backend friends)! (...)

Read more

Contact —

Like most wild designerus millenius, I can be easily spooked with phone calls, as they are strongly associated with one of our primal predators, the telemarketerus obnoscius.

But emails are a safe bet, so use the form below or email me at hello[at]menosketiago.com

HEJDÅ,
ADEUS
& BYE
SEE YOU
NEXT TIME!