Born in 1984 in Lisbon, Portugal, I'm a second-generation Designer, following in my father's footsteps (and according to my mom, I'm a pretty good one). At 16, I started freelancing as a Digital Colorist, which led to discovering illustration as one of my passions. In 2008, I graduated in Product Design (Industrial) at Lisbon's Fine Arts School.
I have been working for little over 20 years. For the first decade, I mainly worked as a Graphic Designer and Illustrator, while struggling to make ends meet in a country badly hit by the sub-prime crisis.
Then, in 2012, I joined the Lisbon startup scene with WannaPlayer, a top 15 finalist on The Lisbon Challenge (ranking 12 out of 150 European startups). This is where I transformed into a UX Designer and later evolved into a Digital Product Designer (it's unknown if this is my final form).
Fast forward to 2014, I moved to Stockholm, Sweden, where I have been enjoying the long dark winters, living the lagom life and working for Swedish companies of all sizes, like Goo Technologies, Ericsson, TriOptima, and Mentimeter.
In my opinion, a designer's job is to bridge user needs with business and development value. Therefore, we should conduct/collaborate with research, visualize ideas with wireframes or mockups, and prototype to enable stakeholder/development alignment and usability testing.
I also love to code (I'm a nerd for HTML, CSS, and JS), which helps in working closely with developers and makes me a great addition to any Design System team/effort (been part of 6 in the last few years).
Today, you can find me at Klarna scaling design for our multi-country and multi-brand websites. This is possible thanks to Gloss, a local design/code library part of the Klarna Design System.
Outside work, I mentor the next generation of designers at ADPList and am a hardcore gamer (I was even a video games journalist some years back).